The current development trends in the bicycle market are reflected in the following key areas:
- Rise of Electric Bicycles:
With growing environmental awareness and the worsening issue of urban traffic congestion, electric bicycles (e-bikes) are becoming increasingly popular. Many cities are also promoting e-bikes as a supplement to public transportation. - Increased Focus on Health and Fitness:
Post-pandemic, people have become more focused on health and fitness, and cycling has become a popular form of exercise. This trend has led many brands to launch high-performance bicycles targeting fitness enthusiasts. - Sustainability and Eco-friendly Materials:
As consumers become more environmentally conscious, bicycle manufacturers are adopting sustainable materials and production processes, promoting bicycles as an eco-friendly mode of transportation. - Integration of Smart Technologies:
Many new bicycles are equipped with smart technologies, such as GPS navigation, fitness tracking, and anti-theft systems, which appeal to younger consumers. - Growth of Shared Bicycles:
With the rise of the sharing economy in cities, bike-sharing systems have rapidly expanded worldwide. This model not only reduces traffic congestion but also provides convenient transportation options. - Growth of E-commerce and Online Sales:
The online sales channel for bicycles has been growing steadily, with consumers increasingly accustomed to purchasing bicycles and accessories online, prompting brands to strengthen their online marketing and services. - Rise of Communities and Events:
Many cities are hosting community activities and events related to cycling, which not only promotes the development of cycling culture but also attracts more people to participate in the sport.